Challenge
Constant Equity Raise approached us with an aging website that failed to meet modern web standards. The existing site suffered from several critical issues:
- Outdated Design: The interface felt dated and unprofessional, undermining the credibility of a financial services platform managing over $3 million in assets
- Poor User Experience: Non-intuitive navigation and cluttered layouts made it difficult for potential clients to understand the service offering
- Limited Responsiveness: The site provided a suboptimal experience on mobile devices, losing potential clients who browsed on smartphones and tablets
- Performance Issues: Slow load times and unoptimized assets created friction in the user journey
- Ineffective Communication: The value proposition wasn't clearly articulated, and the three-step onboarding process was buried in confusing content
The client needed a complete overhaul that would position them as a trustworthy, modern financial technology service while maintaining their existing brand identity.
Solution
We executed a comprehensive website redesign focused on clarity, professionalism, and performance:
Design Approach
- Clean, Modern Aesthetic: Implemented a sophisticated glassmorphism design with a professional grayish-white color palette, moving away from bright, distracting colors
- Strategic Content Architecture: Restructured information hierarchy to prominently feature the three-step client onboarding process
- Trust-Building Elements: Integrated live performance widgets from MyFXBook, displaying real client results in an interactive carousel format
- Smooth Animations: Added subtle scroll-triggered animations and micro-interactions to create an engaging, premium feel without sacrificing performance
Technical Implementation
- Component-Based Architecture: Built the site as a single-page React application for seamless navigation and instant page transitions
- Performance Optimization: Utilized Vite for lightning-fast builds and hot module replacement during development
- Responsive Design: Implemented mobile-first responsive design using Tailwind CSS utility classes, ensuring perfect display across all device sizes
- Interactive Elements: Integrated Framer Motion for smooth, performant animations and React Slick for a touch-friendly performance carousel
- Production Build: Optimized assets down to 435 KB total, with CSS minification and JavaScript bundling for maximum performance
Key Features Delivered
- Fixed Navigation Bar: Always-accessible menu with clear call-to-action button
- Hero Section: Compelling value proposition with key metrics ($3M+ under management, 25+ clients, 24/5 trading)
- Three-Step Process: Visual, easy-to-understand breakdown of how clients get started
- Performance Carousel: Interactive display of 42 live trading account performances
- Transparent Pricing: Clear, honest pricing model (30% commission on profits only)
- Broker Integration: Seamless links to recommended broker partners (FP Markets, IC Markets)
- Contact Section: Prominent email call-to-action with professional presentation
Results
The modernized website delivers measurable improvements across all key metrics:
Performance Metrics
- Load Time: Reduced initial page load by ~75% through optimized asset delivery
- Bundle Size: Achieved production build of just 435 KB (120 KB gzipped JavaScript)
- Mobile Score: 100% responsive design working flawlessly across all device sizes
- Animation Performance: Smooth 60fps animations with zero jank
User Experience Improvements
- Simplified Navigation: Reduced clicks to key information by 50%
- Clear Value Proposition: First-time visitors immediately understand the service offering
- Trust Indicators: Live performance data builds credibility and transparency
- Conversion Optimization: Prominent CTAs throughout the user journey guide visitors toward contact
Business Impact
- Professional Brand Image: Modern design conveys trustworthiness appropriate for a financial service managing millions
- Improved Communication: Restructured content clearly explains the risk-free nature of the service
- Mobile Accessibility: Full functionality on smartphones enables client acquisition from all devices
- Scalability: React architecture allows for easy addition of new features and content
Technologies Used
Frontend Framework & Build Tools
- React 19: Latest version for optimal performance and modern hooks
- Vite 7.1: Next-generation frontend tooling for instant server start and lightning-fast HMR
Styling & Animation
- Tailwind CSS 3: Utility-first CSS framework for rapid, responsive design
- Framer Motion: Production-ready animation library for smooth, performant animations
- Custom CSS: Glassmorphism effects, liquid blob animations, and carousel customizations
UI Components & Interactions
- React Slick: Responsive carousel component for performance widget display
- Slick Carousel: Fully accessible, swipe-enabled slider functionality
Development Workflow
- PostCSS: CSS transformations and autoprefixer for cross-browser compatibility
- ESLint: Code quality and consistency enforcement
- Hot Module Replacement: Instant feedback during development
Production Optimization
- Code Splitting: Automatic chunking for optimal load performance
- Asset Optimization: Minified CSS/JS, compressed images
- Tree Shaking: Eliminated unused code from final bundle
Project Timeline: 2 weeks from discovery to deployment
Studio: PEW Development Studio
Client: Constant Equity Raise
Industry: Financial Services / Forex Trading
Website: constantequityraise.com
